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Our goal: that you have a fantastic day on the water, with our top-quality gear for good prices.


In 2009 we got hooked on SUP after paddling a race, the 11-cities SUP tour in the Netherlands. Shortly after our surfshop also sold SUP Boards.
Quickly we felt that the inflatable paddleboards could be made of better quality and have better pricing.
So we found investors, high-quality factories, designers, teamriders and started our own Swiss brand FIT OCEAN®, a family owned business. We listened to input from customers, team riders and created dozens of prototypes before a board went into production. All our allround boards are 15cm thick for stability and paddling with dry feet. And all Boards are equipped with a double-action pump to make pumping up easier.
Because our boards are made in the more renown factories, the quality is outstanding and comes with a 2 years warranty. Furthermore we personally check each and everyboard ourselves in the factory before shipping.
Last but not least, you can buy the boards directly from us on BOARDdiscount.com and save the dealer-margin. Now you have a top-quality board, for a fair price.

2018 Update

Less pumping, more paddling! For 2018 our allround boards LADYMALIBU and MAGIC GLIDE are made out of premium HDSL dropstich material, so riders under 85 Kg. only have to pump to 10 PSI instead of 15 PSI. Riders above 85 Kg. can still pump to 15 PSI.

Waterproof quick-manual! All boards come with tipps on installation, safety and maintanance. We also added a chapter on technique, as there is more behind the stroke as you would think.

Hybrid Carbon inflatable Boards! During the Summer of 2017 something was brewing in Switzerland… We started a cooperation with the American company Inflatable Composite™. They produce a thin hard carbon layer that can be used to stiffen up inflatable paddleboards. Yet it still can be rolled up like a normal inflatable board. At the same time several SUP races took place in Europe. Our teamriders told us what prototypes to make and went on winning races. The endresult are 2 new boards for 2018: the FIT OCEAN ULTRA in 12’6 and 14′. Because of it’s construction, these boards are not only fast, but also very stable, enough for sportive beginners.

We hope to inspire people to live adventure filled, healthy lifestyles. Whether you are a beginner, novice or expert we have a Stand up Paddleboard, to suit your needs.

Have a great session!