Our Story

That you have a fantastic day on the water, that is why we created our company.

Meet the Founder(s)

Mark in Switzerland and Frank in the Netherlands grew the FIT OCEAN brand.

‘’ In 2016 we (owners of surf shops) thought that Watersport products were either of low-quality and cheap or high-quality and expensive. 

‘’ So we founded our brand FIT OCEAN, created designs, flew to the high-quality factories in Asia, produced, (flew again for inspection) and sold via our own shops directly for fair prices. 

FIT OCEAN in numbers

First SUP produced: 2016
SUP’s produced up to 2024: 50’000+

What other say about FIT OCEAN

”The Malibu is an excellent SUP board for beginners. The Fit Ocean Malibu is one of the most affordable SUP boards and convinces nevertheless by a high-quality processing. MAXIMILIAN KUCH – SUP TESTER

”The Force a good, fast and most importantly stable board. I can concentrate on my stroke and don’t have to worry about stability. ALEXANDER STERZIK – PRO SUP RACER

”The Cruise is a high quality, lightweight Touring-SUP with high load capacity! STEFFEN JAHNS – SUP TV

”Tested the FIT OCEAN Foil today until it was pitch-black, it’s great. Drives well, mount is good, think this one is the future! YO WIEBEL – EXPERIENCED WINGFOILER AND OWNER OF FOILING-SCHOOL.COM

Inside FIT OCEAN

In our Team some of our core values are non-nonsense approach, Respect, collaboration, and inclusivity. We have whole group of people that do super important work. Sharon for graphic design, Marcello for Stand Up paddling. Stephan for Wingfoiling, Messi for Pumpfoiling. And the list goes on and on.
Our FIT OCEAN gear needs to be easy to use, needs to be durable and we should do what we can to reduce our carbon footprint.

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