COMMUNITY

ETHICS

FIT OCEAN is committed to being an outdoor industry leader in the fight against climate change. Building Stand Up Paddle boards will always have an environmental footprint so we strive to minimize this footprint whenever possible by developing new eco-tech and supporting organizations that fight against climate change on the front lines. We take these efforts seriously because we care about how our actions will affect the environment for future generations.

It starts with simple steps, here’s a couple we just took recently:

  • We selected a manufacturer for our boards that sources most of its raw materials locally. So to reduce transport which helps further to minimize the environmental footprint of our boards
  • We discussed intensely with one of our factories and where able to literally move the painting department from the low level floor to the top level of the building with better ventilation, wich resulted in a better working climate
  • We package almost all our boards now in recycled paper rather then the cheaper plastic
  • We re-use carton packaging materials for sending accessories
  • We selected a manufacturer for our new apparel clothing line, that is a family-owned business that uses organic Cotton
  • We research and then support organizations and movements. Like the P.E.T Free movement
  • We organize local World Clean Up Day events

Our quest to improve the sustainability of our products is only one facet of our environmental efforts. We strive to take real action against climate change through our partnerships with the non-profit organizations.

The World Clean Up day is dedicated to cleaning up land and water from plastics, cigarettes and all other things dumped by people. FIT OCEAN sponsors financially and with equipment the cleaning up of water and beaches. 2019 WCD Blog

The Surfrider Foundation is dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful activist network. FIT OCEAN supports and actively organizes clean-up days ourselves.

We support The Ocean Cleanup, which is a non-profit organization, developing advanced technologies to rid the world’s oceans of plastic.

Sustainable-Performance Design



Balancing the qualities of performance, durability and sustainability is one of the most difficult aspects of product design. While we strive to use as many sustainable materials as possible, we trust our lives to these boards while out on the water so we must value performance and durability equally as much.

To choose our materials we then carefully consider all three of these qualities with the goal of producing the most sustainable products possible without sacrificing performance. One of the key factors for us is the glue that is used for glueing the deck, bottom and rails of inflatable paddle boards. The boards are glued with ZEBEC 179K Glue. This is simply the best glue on the market. Resulting in not only a safe and strong product, but also a sustainable product that will last a very long lifetime.

For 2021 we further reduced plastic in factory packaging. Replacing plastic around Boards by paper and plastic around paddles by a cotton cloth bag.

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FORCE DISPLACEMENT

Effortless Touring, cutting water with the carbon nose.

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MAGIC GLIDE 10'8

The true definition of all-around, this board has no compromises being on flat water, a river, or the occasional...

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    First time at the river with my Stand up Paddel................................................... #sunday #funday #standuppaddling #river #fitocean
    ⁣Wsup 🐟🌴//suppin with my cheetos🧀
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#lifestyle #fashion #dailyfashion #ootd #mood #happiness #water #summertime #casual #sup #blu #prettylittleiiinspo #happy #dutch #outfitofmoment #lifestyleinspo #friday #weekend #caption⠀#cheetos 
#paddleboarding #paddleboard #sports #fitocean #fit #dontfall 
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    Let's go #paddle #xavierpaillard #travelgrams #travelphotography #lake #leman #fitocean #sup #stand #up #nyon #switzerlandpictures #swiss #switzerland #discovery #sport #fitness #yoga #watersport #relax #chill😎 #mood #lifestyle #lile4like #pictoftheday #instagood #prangins #gopro #hero
    Can it please stop raining so I can go out for a new SUP trip?🙈 But this day was amazing😁 #lofoten #lofotenislands  #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #landscapephotography #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapecaptures #standuppaddleboard #supgirl #supworld #nordiclife #landscapephoto #suplifestyle #supsurf #tomboygirl #sup #fitocean #suplife
    The last day of August, and what's better than a trip out on the awesome SUP from #fitocean ? 😃🏄🏼‍♂️ #lofoten #lofotenislands  #bestofnorwegiannature #kaikkialla #lofotenhighlights #suplove #norgeraw #norwaygirl #landscapephotography #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapecaptures #standuppaddleboard #supgirl #supworld #nordiclife #landscapephoto #suplifestyle #supsurf #suplife #sup  #traveldestination
    In Love with my birthday present! 😍 #PeddalBoard #InMyBackyard #fitocean #supboard #BirthdayGirl
    Heading out on a new SUP trip, and it was amazing as always😍 Hoping this week will be a good one, especially since I got some vitamin sea 😁🙌🏼 #lofoten #lofotenislands #bestofnorwegiannature #liveterbestute #lofotenhighlights #suplove #norgeraw #nordictraveling #mittlekeland #ig_northernnorway #landscapeofnorway #superman #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #yrbilder #standuppaddling #landscapesofnorway #standuppaddleboard #supgirl #supworld #nordiclife #arcticocean #suplifestyle #supsurf #suplife #luftfotonorge #sup #fitocean
    Finally weekend🙏🏽😍 Don’t you just LOVE Friday? ⠀
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Can’t wait to explore around, go to the beach and to eat lots of yummy food😂 My favorite things I guess🌸 ⠀
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I really love everything that has to do with the sea. I've always loved it from I was a kid. ⠀
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When I was a kid, we went to the beach as often as possible because my mom is a beach lover. I spent more time under water than on land😂💙🧜🏻‍♀️ Like a little mermaid! ⠀
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I even remember my mom took my sister and I out from school on really good days when the weather was good because we lived in Norway. And we only live once so she wrote a note to my teacher that she was taking us to the beach because we had to take advantage of the beautiful and warm weather😂🌸 ⠀
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I don’t want kids. Well, at least not right now. Or maybe never. Who knows? But if I do someday, I’ll do the same with them💙🙌🏽 It’s important to live a little. I feel alive close to the sea so that’s where I’ll go! ⠀
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Do you have any good summer memories or a nice plan for the weekend? Comment if you’d like to share it with me🌸💕 ⇩⠀
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    One of my favorite things to do is to go out on SUP, and it’s so relaxing out there😍🙌🏼 #lofoten #lofotenislands #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #mittlekeland #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapesofnorway #standuppaddleboard #supgirl #supworld #nordiclife #lgbtlove #suplifestyle #supsurf #suplife #pride #sup #fitocean #livebythesea
    When you have many days with bad weather and you finally get a good day, there is nothing else to do than to drop everything for a trip out on SUP😍🏄🏼‍♀️ And suddenly all the bad days are forgotten😄  #lofoten #lofotenislands #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #mittlekeland #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapesofnorway #standuppaddleboard #supgirl #supworld #nordiclife #sunsetsup #suplifestyle #supsurf #suplife #watergames #sup #fitocean #livebythesea
    There are no words to describe how much I miss this!😳 I'm so ready for a new trip out on the board😁🏄🏼‍♀️ #lofoten #lofotenislands  #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #landscapephotography #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapecaptures #standuppaddleboard #supgirl #supworld #nordiclife #landscapephoto #suplifestyle #supsurf #suplife #sup #fitocean #sunsetsurf
    From one of my trips out on SUP, and what an amazing day this was😁🤙🏼 #lofoten #lofotenislands  #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #landscapephotography #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapecaptures #standuppaddleboard #supgirl #supworld #nordiclife #landscapephoto #suplifestyle #supsurf #suplife #sup #fitocean #suplife
    SUPrise! 🤸🏽‍♀️

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#suppen #handstand #balance #bedifferent #summer #water #binnenmaas #yoga #staycation #happy #sun #tan #fitgirl #fitocean #surfboard #sup #standuppaddle #upsidedown
    The greatest thing you'll ever learn, is to love and be loved in return ❤
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#jannemindful #norge #supnorge #nrktrøndelag #supnorway #fitocean #supconnect #standuppaddle #supgirls #girlswithboards #standuppaddlemagazine #supthemag #suptime #paddleboards #suplifestyle #supsports #watersport #standupjournal #supfjord #paddlelife #supadventure #paddleboarding #supsurf #sunsetpaddle #oneillclothing #oneillwomens #suptime #beachlovers #ig_skylovers #sunsetshots
    I miss going out on SUP, but I'm hoping I will be out there very soon🙈 Because everything gets better with vitamin sea😁  #lofoten #lofotenislands  #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #landscapephotography #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapecaptures #standuppaddleboard #supgirl #supworld #nordiclife #landscapephoto #suplifestyle #supsurf #suplife #sup #fitocean #suplife
    Finally some good weather so i got the chance to test out my new sup from fitocean_sup 😃🙌🏼 It was so amazing that I felt like superman😁  #lofoten #lofotenislands #bestofnorwegiannature #liveterbestute #lofotenhighlights #suplove #norgeraw #nordictraveling #mittlekeland #ig_northernnorway #landscapeofnorway #superman #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #yrbilder #standuppaddling #landscapesofnorway #standuppaddleboard #supgirl #supworld #nordiclife #arcticocean #suplifestyle #supsurf #suplife #pride #sup #fitocean
    🌅🏄 Everyday, all day ! Love my Sup !
I'm a cycliste in general but winter is not realy my time of the year for riding bikes...so I use my sup ! Chilling on the water is just amazing and beautiful !

#sup #supeurope #suppaddle #suptour #standuppaddleboard #standuppaddle #board #boards #instasup #nature #sunset #fitocean #viamare
    It’s been six years since I tried SUP for the first time. I did that with 
imsarahvictoria at her home island, Sardinia✧ ☼ Such a beautiful island☼✧ ⠀
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I remember that we drifted further and further out because of the strong winds. I was a bit scared, but she kept calm and told me this was normal 😂 ⠀
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Later on, when we were safe back on the beach she told me it’s good that we were able to get back🤣 She waited to tell me because she didn’t want to scare me in the moment😅 Haha. Good memories🏄🏼‍♀️ ⠀
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I really love the sea and everything you can do in it, but today there won’t be any SUP because of a lot of rain 💦☔️🌧 ⠀
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#sup #travel #Sardinia #firsttime #wanderlust #travelpics #traveling #worldplaces  #ilovetravel #fitocean
    Heading out on the big blue with little sis, and collecting some vitamin sea😎🙌🏼 #lofoten #lofotenislands #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #mittlekeland #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapesofnorway #standuppaddleboard #supgirl #supworld #nordiclife #ig_norway #suplifestyle #supsurf #suplife #pride #sup #fitocean #livebythesea
    FRESH AIR OVERDOSE 
#sup#lakelife#autumn#villapaloma#lakeiseo#lagodiseo#italia#italy#paddleboarding#paddle#fitocean#vacation#naturelover#naturephotography#vello#lombardia#lago#inflatablesup#paddlelife#mountains#visitbrescia
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    #fitocean