COMMUNITY

ETHICS

FIT OCEAN is committed to being an outdoor industry leader in the fight against climate change. Building Stand Up Paddle boards will always have an environmental footprint so we strive to minimize this footprint whenever possible by developing new eco-tech and supporting organizations that fight against climate change on the front lines. We take these efforts seriously because we care about how our actions will affect the environment for future generations.

It starts with simple steps, here’s a couple we just took recently:

  • We selected a manufacturer for our boards that sources most of its raw materials locally. So to reduce transport which helps further to minimize the environmental footprint of our boards
  • We discussed intensely with one of our factories and where able to literally move the painting department from the low level floor to the top level of the building with better ventilation, wich resulted in a better working climate
  • We package almost all our boards now in recycled paper rather then the cheaper plastic
  • We re-use carton packaging materials for sending accessories
  • We selected a manufacturer for our new apparel clothing line, that is a family-owned business that uses organic Cotton
  • We research and then support organizations and movements. Like the P.E.T Free movement
  • We organize local World Clean Up Day events

Our quest to improve the sustainability of our products is only one facet of our environmental efforts. We strive to take real action against climate change through our partnerships with the non-profit organizations.

The World Clean Up day is dedicated to cleaning up land and water from plastics, cigarettes and all other things dumped by people. FIT OCEAN sponsors financially and with equipment the cleaning up of water and beaches. 2019 WCD Blog

The Surfrider Foundation is dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful activist network. FIT OCEAN supports and actively organizes clean-up days ourselves.

We support The Ocean Cleanup, which is a non-profit organization, developing advanced technologies to rid the world’s oceans of plastic.

Sustainable-Performance Design



Balancing the qualities of performance, durability and sustainability is one of the most difficult aspects of product design. While we strive to use as many sustainable materials as possible, we trust our lives to these boards while out on the water so we must value performance and durability equally as much.

To choose our materials we then carefully consider all three of these qualities with the goal of producing the most sustainable products possible without sacrificing performance. One of the key factors for us is the glue that is used for glueing the deck, bottom and rails of inflatable paddle boards. The boards are glued with ZEBEC 179K Glue. This is simply the best glue on the market. Resulting in not only a safe and strong product, but also a sustainable product that will last a very long lifetime.

For 2021 we further reduced plastic in factory packaging. Replacing plastic around Boards by paper and plastic around paddles by a cotton cloth bag.

Featured

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FORCE DISPLACEMENT

Effortless Touring, cutting water with the carbon nose.

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MAGIC GLIDE 10'8

The true definition of all-around, this board has no compromises being on flat water, a river, or the occasional...

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    𝘋𝘦𝘵 𝘬𝘰𝘮𝘮𝘦𝘳 𝘦𝘯 𝘥𝘢𝘨, 𝘪 𝘮𝘰𝘳𝘨𝘦𝘯.
𝘋𝘶 𝘮å 𝘵𝘳𝘰 å 𝘩å𝘱𝘦 𝘢𝘵 𝘪𝘮𝘰𝘳𝘨𝘦𝘯, 𝘣𝘭𝘪𝘳 𝘥𝘦𝘵 𝘴𝘰𝘭.
𝘝𝘪 𝘨𝘭𝘦𝘮𝘮𝘦𝘳 𝘢𝘭𝘵 𝘯𝘢𝘨, 𝘪𝘮𝘰𝘳𝘨𝘦𝘯. 𝘗𝘭𝘢𝘨𝘦𝘯𝘦 𝘷𝘪𝘭 𝘫𝘢𝘨𝘦𝘴 𝘷𝘦𝘬𝘬, 𝘪 𝘮𝘰𝘳𝘨𝘦𝘯. 𝘋𝘦𝘵 𝘣𝘭𝘪𝘳 𝘴𝘰𝘭.

𝘚å 𝘰𝘮 𝘥𝘢𝘨𝘦𝘯 𝘪𝘥𝘢𝘨 𝘦𝘳 𝘧𝘺𝘭𝘵 𝘮𝘦𝘥 𝘮𝘰𝘵𝘨𝘢𝘯𝘨, 𝘮å 𝘥𝘶 𝘢𝘭𝘥𝘳𝘪 𝘨𝘪 𝘰𝘱𝘱.
𝘕𝘦𝘪 𝘴𝘵𝘰𝘱𝘱, 𝘮𝘦𝘥 𝘥𝘦𝘵.

𝘋𝘦𝘵 𝘬𝘰𝘮𝘮𝘦𝘳 𝘦𝘯 𝘥𝘢𝘨-  𝘪 𝘮𝘰𝘳𝘨𝘦𝘯.
𝘋𝘶 𝘮å 𝘵𝘳𝘰 å 𝘩å𝘱𝘦 𝘢𝘵 𝘪𝘮𝘰𝘳𝘨𝘦𝘯, 𝘣𝘭𝘪𝘳 𝘥𝘦𝘵 𝘴𝘰𝘭.
𝘖𝘨 𝘭𝘺𝘬𝘬𝘦𝘯 𝘧å𝘳 𝘷𝘪𝘯𝘨𝘦𝘳, 𝘴𝘦 𝘧𝘳𝘦𝘮𝘵𝘪𝘥𝘦𝘯 𝘣𝘳𝘪𝘯𝘨𝘦𝘳, 
𝘥𝘦 𝘴𝘰𝘭𝘴𝘵𝘳𝘦𝘪𝘧 𝘷𝘪 𝘷𝘦𝘯𝘵𝘦𝘳 𝘱å☀️
-𝓐𝓷𝓭𝓻𝓮𝓪𝓼 𝓓𝓲𝓮𝓼𝓮𝓷
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#godtåvåttå #levanger #fitocean #paddleboard #trøndelag #ilevanger #eqlovenorge #coronatimes #covid19 #tomorrow #faith #togetherness #love #supnorway #utno #turjenter #girlswhopaddle #lory_norway #yrbilder #hektapåtur #norway2day #norway2inspire #sunsets_captures #sunsetmadness #earth_shotz #watersports #oneillwomens #womenonwaves #norgefoto #norgejpg
    𝐘𝐨𝐮'𝐫𝐞 𝐧𝐞𝐯𝐞𝐫 𝐭𝐨𝐨 𝐨𝐥𝐝 𝐨𝐫 𝐲𝐨𝐮𝐧𝐠 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭. 𝐈𝐭'𝐬 𝐚 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐬𝐩𝐨𝐫𝐭 𝐭𝐡𝐚𝐭 𝐛𝐫𝐢𝐧𝐠𝐬 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐚𝐦𝐨𝐮𝐧𝐭 𝐨𝐟 𝐡𝐮𝐦𝐛𝐥𝐞𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐡𝐚𝐩𝐩𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐞𝐱𝐩𝐨𝐬𝐮𝐫𝐞 𝐭𝐨 𝐧𝐚𝐭𝐮𝐫𝐞💯💙💦
-𝓢𝓽𝓮𝓿𝓮 𝓑𝓸𝓭𝓷𝓮𝓻
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fitocean_sup 💙
#fitocean
#levanger #trøndelag #norway2day #uteaktivitet #treningsinspirasjon #eqlovenorge #friluftsliv #uteaktivitet #supnorway #utnorge #treningforalle #treningno #treningsforum #wetsuit #wetsuitseason #paddleboard #workout #sup #standuppaddleboard #outdooractivity #wetsuitseason #girlswhopaddle #theworldisourplayground #outdoorgym #balancetraining #watersports #watersportsaddict  #outdooractivities #norway🇳🇴
    ᕼᐯOᖇ Eᑎᑎ ᗪᑌ Gåᖇ, ᗪEᖇ Eᖇ ᗪᑌ ☀️
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#godtåvåttå
#levanger #trøndelag #fitocean #norway2day #uteaktivitet #treningsinspirasjon #paddleboarding #eqlovenorge
#supconnect #supnorway  #utpåtur #utnorge #mittfriluftsliv  #treningforalle #treningsforum #supsurf #supadventure #standuppaddleboard  #paddleboard #workout #sports #girlswhopaddle #theworldisourplayground #outdoorgym #endurance  #watersports #watersportsaddict  #outdooractivities #norway🇳🇴
    Nature, late nights with bonfires, stargazing and sunset paddling are my kinda favorites🏕️🌅🌠🥰💕
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#eqlovenorge #fitocean #utnorge  #norskfriluftsliv #norsknatur #inatur #fjelltid #innsjø  #standuppaddleboarding #supsurf #supadventure #supnorway #oneillwomens #supconnect #womenonwaves #watersports #mountaintravel #hikingadventures #latenights #goodtimes #skyshots #favorites #nature #netflixandchill #stargazing #paddleboarding #bonfires #happycamper #life #thankful
    throwback to last month when we had a SUPper week!
We had some challenges and pushed bars, but we also had the absolute best time. went places we otherwise would have never visited, met great people and shared even better conversations. 
thanks for all the tips we have received during our preparations. 
Can’t wait for another trip next year!

#paddleboarding#paddleboard#SUP#summervibes#water#paddlesurf#paddlesurfing#standuppaddle#standuppaddleboarding#standuppaddling#fitocean_sup#fitocean#suppertoff#nature#throwback#sup#standuppaddlesurfing
    Sunset sup ...

#summervibes #supping #standuppaddle #standuppaddling #whatssup #instasup #paddleboarding #fitocean #malibu #nature #dutchscenery #dutchlandscape #tourist #suptember #molen #mills
    Fit Ocean Force Touring iSUP review 13’2″x30″
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“With its carbon nose the Fit Ocean Force board is a great open water performing iSUP. ”
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Watch & read the full review via the link in our bio!
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#sup #supadventure #supadventures #adventure #suptouring #supboarder #standuppaddleboarding #paddleboarding #fitocean #paddle #touring #review
    Our kinda Monday 😎❤️! Floating away with bullidreamways on our DHYANA SUP ✨

👉 Follow girlspaddledaily For more paddle daily 

#happymonday #Grateful #suphere #SUP #StandUpPaddle #Stand_Up_Paddle #Paddleboard #SUPlove #Paddling #PaddleBoarder #SupBoard #SurfSup #iSup #SupLife #SupGuy #GoodVibes #fitness #Happy #SupConnect #SupBoard #wanderlust #nature #outdoor #adventure #instasun #Fitocean #CoreWaterSports
    Sweet dreams✨

#sup #standuppaddle #standuppaddling #standuppaddleboarding #suplife #supgirls #supyoga #supyogaoutside #supyogatribe #suppen #suppeninnederland #supnederland #fantasticsup #paddleboard #paddlegirl #suptrip #supadventures #levenmetdedag #vierhetleven #livelifetothefullest #mooilelystad #fitocean #fitocean_sup #fitoceansup
    Wat een toffe zomervakantie was dit! Net begonnen en al zoveel geleerd. Het ging soms wat chaotisch, maar wat hebben we gelachen.

Hopelijk knapt het weer nog op zodat er dit jaar nog mooie supdagen volgen. Maar met alle enthousiaste suppers, hulp van vrienden en familie en gister te gast bij het mooie evenement kidsaandevlieten kijken we nu al met een big smile terug op een prachtige start! Dank jullie wel! 😘🏄🏻‍♂️🏄🏼‍♀️💦 

#suppeninmaassluis #stand_up_paddle #zomer2020 #zomervakantie #paddleboarding #dankjulliewel #waterfun #maassluis #fitocean #supverhuur
    👩🏻‍🤝‍👨🏼

#suplife #fanaticray #fanaticdiamond #standuppaddle #standuppaddleboarding #watersports #fitocean #fitcouple #fitcouplegoals #couplegoals #love #same #hiermetjefeed #fanatisup #fanaticpaddleboard #fanaticpaddle #hopeforbetterdays #windy #towindy #nottoday #sunday #lazysunday #supnederland #netherlands #heerlijkharderwijk #gemeenteharderwijk #suptouring #touringsup #paddlelife #justpaddle #hiermetjefeed
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    #fitocean